Once we've identified our key stakeholders, the next critical step is to determine why they want the project. Why do they want the project? What is their need? What are their objectives and goals? What makes for a “successful” project for the stakeholders? What do they envision success to look like? Said more simply: what is the mission of the project?
The project’s mission statement will drive essentially everything else on the project, from what will be created/provide, to how it will be created, to how long, how much, and even the risks that the project faces. Establishing an explicit mission statement brings clarity that helps establish fundamental planning elements of the project, starting with scope; i.e., “what” are we supposed to create that will satisfy the “why?” This not only shapes the project's direction but also aligns all stakeholders with a common vision..
To create a project mission statement, we need to engage in meaningful conversations—whether through interviews, discussions, or even workshops—with the key stakeholders. Ask probing questions and actively listen to their input. Write it down and then circle back and ensure we have a common (and documented) shared vision of the goals and objectives of the project. It’s also helpful to get clarity on the prioritization of the goals. What really matters most, versus secondary or tertiary wants and needs?
Without taking the time to clearly and completely document the purpose of the project, we can’t be sure we agree on anything, nor can we ensure we’ve uncovered the underlying motivations, priorities, vision, and objectives that drive the project.