This resonates strongly with what I’ve seen on projects: when the “why” is unclear, the team eventually starts debating the “what” and “how” over and over again. And once you’re on construction site, changing direction becomes considerably more expensive than clarifying the purpose at the beginning.
I particularly like the idea of using the original purpose as a filter for everyday decisions. It turns the project goal from a document into a practical decision-making tool.
Totally agree with you! As a friend of mine says, setting the why up front is like pointing the ship in the right direction. It gets harder and hard to steer once the ship is up to speed!
This resonates strongly with what I’ve seen on projects: when the “why” is unclear, the team eventually starts debating the “what” and “how” over and over again. And once you’re on construction site, changing direction becomes considerably more expensive than clarifying the purpose at the beginning.
I particularly like the idea of using the original purpose as a filter for everyday decisions. It turns the project goal from a document into a practical decision-making tool.
Totally agree with you! As a friend of mine says, setting the why up front is like pointing the ship in the right direction. It gets harder and hard to steer once the ship is up to speed!